Research / Business identity

What makes a business worth knowing?

If you own or lead a business, or lead a team within an organization, I’d like to understand what gives your work its identity, how that becomes visible, and why it matters to customers and colleagues.

Candid answers are more helpful than flattering ones. Skip optional questions whenever you like. You can respond without identifying yourself. No name or email is required. If you choose to include an email, it will be stored with your answers so I can follow up.

Responses are used to understand professional perceptions and business communication needs. No mailing list, no public attribution, and no sale of your information. Please don't include confidential business information. An optional email address stays attached to the responses you submit, for follow-up only. Basic server access logs may still record technical visit information.

Survey: How do you see my work?Survey: How do businesses communicate?